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Alexandra BÉLEC Foreign Attorney (Admitted in Québec)

Alexandra BÉLEC Foreign Attorney
Alexandra BÉLEC Foreign Attorney

Alexandra BÉLECForeign Attorney (Admitted in Québec)

T.+82-2-6488-4059F.+82-2-2122-3800E.abelec@kimchang.com

Areas of Expertise

Overview

Alexandra Bélec advises international clients in all aspects of trademark, design, copyright and unfair competition laws and helps them better understand the challenges of the Korean market as well as local legal practices.

Prior to working in South Korea, she also practiced in Canada, France and Italy. She is a member of INTA, APRAM and MARQUES.

Profile

Experience

Kim & Chang (2011-Present)

BCF Law Firm (2007-2010)

Goudreau Gage Dubuc (2004-2006)

LexEurope (2001-2003)

Sutti Studio Legale (2001)

United Nations, International Labour Organization (1998-1999)

Representative ActivitiesView All

Awards

  • Leading Trademark Practitioner, World Trademark Review (WTR) 1000 (Law Business Research, 2013-2022, 2024)
  • Recognized as a leading lawyer in Enforcement &Litigation and Prosecution & Strategy (World Trademark Review (WTR) 1000, 2015)

Publications/Activities
    • New applicant-friendly amendments to the Design Protection Act (Co-author, World Trademark Review Daily, 2023)
    • Supreme Court sets limits to 'freedom to operate' defence in design cases (Co-author, World Trademark Review Daily, 2023)
    • Amendments to the Trademark Examination Guidelines - what you need to know (Co-author, World Trademark Review Daily, 2022)
    • Amendments that will benefit trademark and design applicants enter into force (Co-author, World Trademark Review Daily, 2022)
    • Amendments to strengthen protection afforded to trademark and design applicants (Co-author, World Trademark Review Daily, 2022)
    • Italian fashion brand recovers trademark rights in South Korea (Co-author, World Trademark Review, 2021)
    • Landmark Supreme Court decision applies catch-all provision to sale of luxury goods (Co-author, World Trademark Review Daily, 2020)
    • More encouraging news for owners of products with famous shapes: district court recognizes distinctive nature of Chanel bags (Co-author, World Trademark Review Daily, 2020)
    • Encouraging news for owners of products with famous shapes (Co-author, World Trademark Review Daily, 2019)
    • Good news for joint trademark owners in South Korea (Co-author, World Trademark Review Daily, 2019)
    • Significant increase in non-use cancellation actions (Co-author, International Law Office, 2018)
    • Trade dress protection for service providers and new provision on theft of ideas (Co-author, ILO Intellectual Property Newsletter, 2018)
    • Good news for service providers Amendment to UCPA provides that their trade dress is protected (Co-author, World Trademark Review Daily, 2018)
    • PyeongChang Winter Olympics: government signals that ambush marketing will not be tolerated (Co-author, ILO Intellectual Property Newsletter, 2018)
    • PyeongChang Winter Olympics: government signals that ambush marketing will not be tolerated (Co-author, World Trademark Review Daily, 2018)
    • Unregistered handbag designs protected under 'catch-all' provision (Co-author, ILO Intellectual Property Newsletter, 2016)
    • IP Tribunal takes weakly distinctive elements into account in similarity analysis (Co-author, World Trademark Review Daily, 2015)
    • Hermès successfully protects rights in design of Birkin and Kelly bags (Co-author, World Trademark Review Daily, 2015)
    • Bad-faith registrations similar to well-known marks must be invalidated in entirety (Co-author, World Trademark Review Daily, 2014)
    • LEGO's Monopolistic Ambitions Halted by the Supreme Court (December 2005)
    • Software and European Patent Laws (September 2002)
    • ASP Agreement (July 2002)
    • Clickwrap (May 2002)

Education

Tübingen University (LL.M, 2000)

Ottawa University (LL.L/LL.B, 1997)

Qualifications

Admitted to bar, Québec, 1999

Languages

English, French and Italian

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Alexandra BÉLEC
Foreign Attorney (Admitted in Québec)


T. +82-2-6488-4059      
F. +82-2-2122-3800
     


  




Alexandra Bélec advises international clients in all aspects of trademark, design, copyright and unfair competition laws and helps them better understand the challenges of the Korean market as well as local legal practices.

Prior to working in South Korea, she also practiced in Canada, France and Italy. She is a member of INTA, APRAM and MARQUES.






    Kim & Chang (2011-Present)

    BCF Law Firm (2007-2010)

    Goudreau Gage Dubuc (2004-2006)

    LexEurope (2001-2003)

    Sutti Studio Legale (2001)

    United Nations, International Labour Organization (1998-1999)






Awards

  •   Leading Trademark Practitioner, World Trademark Review (WTR) 1000 (Law Business Research, 2013-2022, 2024)
  •   Recognized as a leading lawyer in Enforcement &Litigation and Prosecution & Strategy (World Trademark Review (WTR) 1000, 2015)

Publications/Activities

  •   New applicant-friendly amendments to the Design Protection Act (Co-author, World Trademark Review Daily, 2023)
  •   Supreme Court sets limits to 'freedom to operate' defence in design cases (Co-author, World Trademark Review Daily, 2023)
  •   Amendments to the Trademark Examination Guidelines - what you need to know (Co-author, World Trademark Review Daily, 2022)
  •   Amendments that will benefit trademark and design applicants enter into force (Co-author, World Trademark Review Daily, 2022)
  •   Amendments to strengthen protection afforded to trademark and design applicants (Co-author, World Trademark Review Daily, 2022)
  •   Italian fashion brand recovers trademark rights in South Korea (Co-author, World Trademark Review, 2021)
  •   Landmark Supreme Court decision applies catch-all provision to sale of luxury goods (Co-author, World Trademark Review Daily, 2020)
  •   More encouraging news for owners of products with famous shapes: district court recognizes distinctive nature of Chanel bags (Co-author, World Trademark Review Daily, 2020)
  •   Encouraging news for owners of products with famous shapes (Co-author, World Trademark Review Daily, 2019)
  •   Good news for joint trademark owners in South Korea (Co-author, World Trademark Review Daily, 2019)
  •   Significant increase in non-use cancellation actions (Co-author, International Law Office, 2018)
  •   Trade dress protection for service providers and new provision on theft of ideas (Co-author, ILO Intellectual Property Newsletter, 2018)
  •   Good news for service providers Amendment to UCPA provides that their trade dress is protected (Co-author, World Trademark Review Daily, 2018)
  •   PyeongChang Winter Olympics: government signals that ambush marketing will not be tolerated (Co-author, ILO Intellectual Property Newsletter, 2018)
  •   PyeongChang Winter Olympics: government signals that ambush marketing will not be tolerated (Co-author, World Trademark Review Daily, 2018)
  •   Unregistered handbag designs protected under 'catch-all' provision (Co-author, ILO Intellectual Property Newsletter, 2016)
  •   IP Tribunal takes weakly distinctive elements into account in similarity analysis (Co-author, World Trademark Review Daily, 2015)
  •   Hermès successfully protects rights in design of Birkin and Kelly bags (Co-author, World Trademark Review Daily, 2015)
  •   Bad-faith registrations similar to well-known marks must be invalidated in entirety (Co-author, World Trademark Review Daily, 2014)
  •   LEGO's Monopolistic Ambitions Halted by the Supreme Court (December 2005)
  •   Software and European Patent Laws (September 2002)
  •   ASP Agreement (July 2002)
  •   Clickwrap (May 2002)





Education

    Tübingen University (LL.M, 2000)

    Ottawa University (LL.L/LL.B, 1997)


Qualifications

    Admitted to bar, Québec, 1999


Languages
  •    English, French and Italian





Trademark ,  France (IP) ,  Intellectual Property ,  Intellectual Property Dispute ,  Europe (IP) ,  IP Administrative Action & Appeal