“Kim & Chang has been the first choice for the most difficult and high profile cases. If Kim & Chang cannot solve it, it means no one in this country can solve it.” – Managing Intellectual Property
Consumer products are constantly evolving and adapting based on consumer preferences. Some new products enjoy instant popularity whereas other products are always in demand even though they remain unchanged for many years.
Today’s consumer trends are always in flux as consumers become more sophisticated and purchase products from companies they consider trustworthy, environmentally friendly, and safety conscious.
Corporations understand that they need to diligently respond to these changing trends to leverage their IP rights to protect their products and markets, and mitigate product safety and/or liability issues that can negatively impact their reputation and brand.
The members of our Consumer Products practice are experienced professionals who can provide effective and efficient counseling on all aspects of complex legal and business needs related to these consumer products.